From Startup to Industry Leader
In 2015, our founders David Mitchell and Priya Sharma recognized a critical gap in the Canadian automotive market: dealerships were struggling with outdated software systems that couldn't keep pace with changing consumer expectations.
Having spent years working for major OEM technology partners, they understood the pain points intimately. Inventory management was cumbersome. Customer data lived in silos. Digital retailing was an afterthought.
They set out to build something different: software that actually solved problems for automotive professionals, designed by people who understood the industry.
Nine years later, our platform processes over $2.4 billion in transactions annually. We've helped 847 dealerships modernize their operations and saved fleet operators an estimated $47 million in operational costs through our optimization tools.